Wait one minute. Back it up Barney Rubble. If you’re going to be efficient in what you do, you need to start thinking about search engines at the very beginning before anything else you do. The single most important aspect of designing web sites is writing good content. I know, I know. You’ve heard this before, but what does it really mean? There is one easy way to figure out if you’ve achieved good content: Read your site as if you were a search engine.