If you build good content, they will come.

You’ve been hired to make a web site for a client. They want something attractive, easy to use and they want good search engine ranking. So you get right to work. You design an amazing graphical layout and add all lots of useful features using Ajax and javascript. Now, for the search engine optimization.

Wait one minute. Back it up Barney Rubble. If you’re going to be efficient in what you do, you need to start thinking about search engines at the very beginning before anything else you do. The single most important aspect of designing web sites is writing good content. I know, I know. You’ve heard this before, but what does it really mean? There is one easy way to figure out if you’ve achieved good content: Read your site as if you were a search engine.